Dabble

Dabble is a fun, cheeky app aimed towards Gen Z. Whether you’re a newbie or a seasoned sports enthusiast, the app is welcoming of everyone and values community and the social aspects of sports fantasy.

As a relatively new company, Dabble had a lot of room to grow its brand. As their first graphic designer, I helped to build the groundwork for their image, working on brand guides, ad campaigns, animations, stream designs, and more.

2024-Present

Animated Brand Assets

In this position, I honed my animation skills across many projects, each with distinct, eye-catching visuals and motion. Below are two projects: a televised ad for a local ad campaign and an outro animation for social videos.

App Store Graphics

I frequently design app store events and preview images, which must be thoughtfully designed to convey our product in a fun and celebratory manner.

Brand Guide

I was tasked to create a comprehensive brand guide to keep Dabble’s marketing and design consistent across teams and markets. This involved reviewing existing assets, defining standards for things such as copy, social content, CRM, ads, and visual identity, and organizing everything as clearly as possible into an easy-to-reference document. The goal was to make sure everything we create stays aligned with Dabble’s brand personality and “You Better Believe It” positioning while supporting campaigns across Australia, the U.S., and the U.K.