2024 Season Campaign

As the AAA Affiliate of the World Series Champions Texas Rangers, the Round Rock Express needed a season identity that captured the spirit of Texas champions. I wanted to create a strong slogan that could accompany any graphics and ultimately serve as a connecting point for the season, unifying our fans to our team in all outlets.

2024

Brand Logo

After brainstorming lots of potential taglines, there was one that kept sticking out to me for its adaptability: It All Starts Here.

Social Graphics

I was inspired by hand-made textural graphics with modern design elements, so I created a distinct look combining gradients, strong typography, and various handmade assets, including a handful of custom red stickers.

Collateral